{"title":"Headwear","description":"","products":[{"product_id":"boco-gear-black-navy-sydney-aboriginal-trail-adjustable-hat","title":"Sydney Artist Trail Adjustable Hat","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(211, 60, 60);\"\u003e\u003cstrong\u003eAvailable for Sydney Expo pick up only.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003eBuilt for Race Day and Beyond.\u003c\/h3\u003e\n\u003cp\u003ePay tribute to Sydney's place in the Abbott World Marathon Majors with this lightweight performance cap built for both race day and everyday wear. A moldable flat bill, adjustable back closure, and breathable 5-panel construction blend form and function with a bold, exclusive design.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM Sydney Performance Cap\u003c\/h3\u003e\n\u003cp\u003eThe side panels feature sublimated artwork by a local Sydney artist, while the inner and outer detailing nods to Sydney's home state of New South Wales. Sublimated across the crown reads NEW CITY. NEW MAJOR. NEW SOUTH WALES., a subtle but powerful tribute to Australia's premier marathon city.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight performance fabric for breathable, all-day comfort.\u003c\/li\u003e\n\u003cli\u003eMoldable flat bill for a custom shape.\u003c\/li\u003e\n\u003cli\u003e5-panel unstructured design.\u003c\/li\u003e\n\u003cli\u003eAdjustable back closure for a dialed-in fit.\u003c\/li\u003e\n\u003cli\u003eSublimated artwork by a local Sydney artist on the side panels.\u003c\/li\u003e\n\u003cli\u003e\"NEW CITY. NEW MAJOR. NEW SOUTH WALES.\" sublimated across the crown.\u003c\/li\u003e\n\u003cli\u003eAbbott World Marathon Majors logo on the front panel.\u003c\/li\u003e\n\u003cli\u003eDesigned for race day and everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOCO gear","offers":[{"title":"Default Title","offer_id":48329600893174,"sku":"0005-BCO-Multi-SYD","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/IMG_0173.jpg?v=1750238060"},{"product_id":"fractel-r-series-tokyo-edition-hat","title":"Fractel R-Series Tokyo Edition Hat","description":"\u003ch3\u003eDesigned for Race Day. Made to Remember Tokyo.\u003c\/h3\u003e\n\u003cp\u003eBuilt for performance and worthy of the moment, the Fractel x Abbott World Marathon Majors Tokyo R-Series Hat is a limited edition piece created for runners who demand focus, comfort, and meaning on race day. Designed to perform in the intensity of the Tokyo Marathon, it reflects both speed and significance.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM x Fractel Tokyo R-Series Hat\u003c\/h3\u003e\n\u003cp\u003eShaped in Fractel’s streamlined R-Series silhouette, this hat delivers a lightweight, aerodynamic feel with a firm curved peak and shallower race fit for distraction free running, even in warm and demanding conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, aerodynamic R-Series shape with a firm curved peak.\u003c\/li\u003e\n\u003cli\u003eShallower race fit designed for focus and speed.\u003c\/li\u003e\n\u003cli\u003eConstructed from REPREVE® recycled performance mesh for breathability and sweat control.\u003c\/li\u003e\n\u003cli\u003eBespoke Tokyo front graphic with a limited edition under peak print.\u003c\/li\u003e\n\u003cli\u003eFinished with internal Why We Run embroidery.\u003c\/li\u003e\n\u003cli\u003eMade from 100% recycled performance fabrics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable for Tokyo Expo pick up only.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fractel","offers":[{"title":"Default Title","offer_id":49833322545398,"sku":"0031-FRT-MULTI-TYO","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/MSER-TOKYO-FRONT-ANGLE.png?v=1767028029"},{"product_id":"fractel-r-series-abbottwmm-edition-hat","title":"Fractel R-Series AbbottWMM Edition Hat","description":"\u003ch3\u003eBuilt for Race Day. Designed for the World Stage.\u003c\/h3\u003e\n\u003cp\u003eBuilt for race day, the Fractel x Abbott World Marathon Majors R-Series Cap delivers performance in its purest form. Finished in the Abbott World Marathon Majors core colourways, it pairs focused design with subtle details that honor the global spirit of the series.\u003c\/p\u003e\n\u003ch3\u003eOfficial AbbottWMM x Fractel R-Series Cap\u003c\/h3\u003e\n\u003cp\u003eShaped in Fractel’s streamlined R-Series silhouette, this cap features a lightweight, aerodynamic profile with a firm peak and a shallower race fit for distraction free speed. Constructed from lightweight REPREVE® recycled performance mesh, it offers exceptional breathability and sweat control in warm conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, aerodynamic R-Series shape with a firm peak.\u003c\/li\u003e\n\u003cli\u003eShallower race fit designed for focus and speed.\u003c\/li\u003e\n\u003cli\u003eConstructed from REPREVE® recycled performance mesh for breathability and sweat control.\u003c\/li\u003e\n\u003cli\u003eFinished in Abbott World Marathon Majors core colourways.\u003c\/li\u003e\n\u003cli\u003ePremium woven label detailing on the front.\u003c\/li\u003e\n\u003cli\u003eEmbroidered AWMM tagline on the side.\u003c\/li\u003e\n\u003cli\u003eMade from 100% recycled performance fabrics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fractel","offers":[{"title":"Default Title","offer_id":49897646096630,"sku":"0031-FRT-MULTI-GEN","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/RSER-CORE-ANGLE.png?v=1769632042"},{"product_id":"fractel-m-series-abbottwmm-edition-hat","title":"Fractel M-Series AbbottWMM Edition Hat","description":"\u003ch3\u003eVersatility for Every Mile. Style for Every Stage.\u003c\/h3\u003e\n\u003cp\u003eDesigned for versatility, the Fractel x Abbott World Marathon Majors M-Series Cap delivers comfort, structure, and race day credibility in equal measure. Finished in the Abbott World Marathon Majors core colourways, it is an easy staple for runners who move between training, travel, and start lines around the world.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM x Fractel M-Series Cap\u003c\/h3\u003e\n\u003cp\u003eBuilt in Fractel’s M-Series shape, this cap features a more universal fit and classic panelled construction for all day wear and reliable coverage. Crafted from lightweight REPREVE® recycled performance fabrics, it offers breathable comfort and effective sweat management in a wide range of conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eM-Series shape with a universal fit and classic panelled construction.\u003c\/li\u003e\n\u003cli\u003eLightweight REPREVE® recycled performance fabrics for breathable comfort.\u003c\/li\u003e\n\u003cli\u003eDesigned for training, travel, and race day wear.\u003c\/li\u003e\n\u003cli\u003eFinished in Abbott World Marathon Majors core colourways.\u003c\/li\u003e\n\u003cli\u003ePremium woven label detailing on the front.\u003c\/li\u003e\n\u003cli\u003eEmbroidered AWMM tagline on the side.\u003c\/li\u003e\n\u003cli\u003eMade from 100% recycled performance fabrics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fractel","offers":[{"title":"Default Title","offer_id":49897653076214,"sku":"0033-FRT-MULTI-GEN","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/MSER-CORE-ANGLE.png?v=1769632777"},{"product_id":"fractel-b-series-abbottwmm-edition-hat","title":"Fractel B-Series AbbottWMM Edition Hat","description":"\u003ch3\u003e360 Degree Coverage. Built for Every Condition.\u003c\/h3\u003e\n\u003cp\u003eThe Fractel x Abbott World Marathon Majors Bucket Hat delivers all day protection with the comfort and breathability runners rely on. Designed for long training days, travel, and race weekend movement, it brings together performance materials and understated WMM detailing in a versatile silhouette.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM x Fractel Bucket Hat\u003c\/h3\u003e\n\u003cp\u003eConstructed using breathable REPREVE® recycled mesh with UPF 50 plus recycled panels, this hat provides exceptional airflow and reliable sun protection in every direction. A pliable, packable brim offers full shade while staying easy to stash when you are on the move.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e360 degree sun coverage with a comfortable bucket hat fit.\u003c\/li\u003e\n\u003cli\u003eBreathable REPREVE® recycled mesh for exceptional airflow.\u003c\/li\u003e\n\u003cli\u003eUPF 50 plus recycled panels for reliable sun protection.\u003c\/li\u003e\n\u003cli\u003ePliable, packable brim designed for easy travel and storage.\u003c\/li\u003e\n\u003cli\u003eFinished in Abbott World Marathon Majors core colourways.\u003c\/li\u003e\n\u003cli\u003ePremium woven label detailing with an embroidered AWMM tagline.\u003c\/li\u003e\n\u003cli\u003eLightweight, quick drying, and machine washable.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fractel","offers":[{"title":"Default Title","offer_id":49897658515702,"sku":"0034-FRT-MULTI-GEN","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/BSER-CORE-ANGLE-2.png?v=1769633309"},{"product_id":"awmm-20th-year-cotton-adjustable-hat","title":"AWMM 20th Year Cotton Adjustable Hat","description":"\u003ch3\u003eA Classic Tribute to Twenty Years\u003c\/h3\u003e\n\u003cp\u003eCelebrate twenty years of the Abbott World Marathon Majors with a timeless essential designed for both race weekend and everyday wear. Finished in navy and marked with anniversary detailing, this hat blends athletic heritage with effortless lifestyle style, making it a meaningful way to carry the legacy of the series wherever you go.\u003c\/p\u003e\n\u003ch3\u003eOfficial Abbott WMM 20th Anniversary Hat\u003c\/h3\u003e\n\u003cp\u003eUnstructured and adjustable for an easy, broken in feel, this cotton hat features raised embroidery of the 20th year logo and an Abbott World Marathon Majors patch for a clean commemorative finish.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnstructured cotton design for comfortable everyday and lifestyle wear.\u003c\/li\u003e\n\u003cli\u003eAdjustable closure for a secure, personalized fit.\u003c\/li\u003e\n\u003cli\u003eRaised embroidery featuring the official 20th year logo.\u003c\/li\u003e\n\u003cli\u003eAbbott World Marathon Majors logo patch detail.\u003c\/li\u003e\n\u003cli\u003eColor: Navy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOCO gear","offers":[{"title":"Default Title","offer_id":50082874360054,"sku":"0037-BCO-NVY-20A","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/Photoroom_20260309_154518.jpg?v=1773089407"},{"product_id":"awmm-20th-year-nylon-bungee-adjustable-hat","title":"AWMM 20th Year Nylon Bungee Adjustable Hat","description":"\u003ch3\u003eLightweight Comfort. Built for Everyday Miles.\u003c\/h3\u003e\n\u003cp\u003eCreated to mark twenty years of the Abbott World Marathon Majors, this unstructured five panel hat blends performance comfort with a clean, modern silhouette. Finished in black with subtle commemorative detailing, it is designed for race weekends, training days, and everyday wear.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM 20th Year Five Panel Hat\u003c\/h3\u003e\n\u003cp\u003eCrafted from lightweight nylon with an adjustable bungee closure for a secure fit, this hat features embroidered Abbott World Marathon Majors branding on the front and a 20th anniversary patch on the side, honoring the legacy from 2006 to 2026.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUnstructured five panel silhouette for lightweight comfort.\u003c\/li\u003e\n\u003cli\u003eNylon construction for a smooth, athletic feel.\u003c\/li\u003e\n\u003cli\u003eAdjustable bungee closure for a secure, personalized fit.\u003c\/li\u003e\n\u003cli\u003eEmbroidered Abbott World Marathon Majors logo on the front.\u003c\/li\u003e\n\u003cli\u003e20th anniversary patch detail celebrating 2006 to 2026.\u003c\/li\u003e\n\u003cli\u003ePerforated side panels for added breathability.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BOCO gear","offers":[{"title":"Default Title","offer_id":50082904637686,"sku":"0038-BCO-BLK-20A","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/Photoroom_20260309_151302.jpg?v=1773088155"},{"product_id":"fractel-m-series-sydney-edition-hat-copy","title":"Fractel M-Series Sydney Edition Hat","description":"\u003ch3\u003e\u003cspan style=\"color: rgb(211, 60, 60);\"\u003e\u003cstrong\u003eAvailable for Sydney Expo pick up only.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003eVersatility for Every Mile. Style for Every Stage.\u003c\/h3\u003e\n\u003cp\u003eDesigned for versatility, the Fractel x Abbott World Marathon Majors M-Series Cap delivers comfort, structure, and race day credibility in equal measure. Finished in the Abbott World Marathon Majors core colourways, it is an easy staple for runners who move between training, travel, and start lines around the world.\u003c\/p\u003e\n\u003ch3\u003eOfficial WMM x Fractel M-Series Cap\u003c\/h3\u003e\n\u003cp\u003eBuilt in Fractel’s M-Series shape, this cap features a more universal fit and classic panel construction for all day wear and reliable coverage. Crafted from lightweight REPREVE® recycled performance fabrics, it offers breathable comfort and effective sweat management in a wide range of conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eM-Series shape with a universal fit and classic panel construction.\u003c\/li\u003e\n\u003cli\u003eLightweight REPREVE® recycled performance fabrics for breathable comfort.\u003c\/li\u003e\n\u003cli\u003eBreathable mesh paneling for improved airflow during activity.\u003c\/li\u003e\n\u003cli\u003eDesigned for training, travel, and race day wear.\u003c\/li\u003e\n\u003cli\u003eFinished in Abbott World Marathon Majors core colourways.\u003c\/li\u003e\n\u003cli\u003eSublimated art detail.\u003c\/li\u003e\n\u003cli\u003eAdjustable rear buckle closure for a secure fit.\u003c\/li\u003e\n\u003cli\u003eMade from 100% recycled performance fabrics.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fractel","offers":[{"title":"Default Title","offer_id":50734489600246,"sku":"0033-FRT-MULTI-SYD","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/1247\/2054\/files\/SYD_ANGLE.png?v=1780315971"}],"url":"https:\/\/store.worldmarathonmajors.com\/collections\/headwear.oembed","provider":"AbbottWMM Store","version":"1.0","type":"link"}